ECommerce is rapidly turning into mobile commerce. Mobile eCommerce sales in the US are projected to reach $710 billion by 2025, constituting almost half of all eCommerce sales. Shopping convenience and increasing mobile and internet adoption are the primary reasons driving this change. It’s always convenient for shoppers to open a mobile app and place an order. And with over 5 billion people having
Valued at a whopping $7.06 billion (in 2022), real estate is one of the largest sectors worldwide. And it’s also one of the most competitive. Over 3 million people in the US have an active real estate license. If you’re a realtor, how will you stand out? With QR codes, you can set yourself apart from the crowd by reaching more consumers and providing
The popularity and use cases of QR codes are increasing, and global brands from Starbucks to Walmart to Nestle are using them. But what if you’re a small business trying to grow your business? Are QR codes for you? The answer is a big YES. In fact, small businesses can benefit the most from QR codes, as they can reach consumers directly and increase
FMCG stands for fast-moving consumer goods. It’s also known as consumer packaged goods (CPG) or simply consumer goods. Projected to reach $15.36 trillion by 2025, FMCG is one of the largest industries worldwide. The soaring global economy and spending power (especially among the middle class) are driving the FMCG market. Moreover, new brands are continuously entering the market, making it highly competitive and, to
From Leyda in Chile to Laughing Jack Wines in Australia to Chateau des Charmes in Canada, winemakers worldwide are putting QR codes on their bottles. And not long ago, various state governments in India decided to put QR code labels on liquor bottles to enable tracking, eliminate fraud, and fight counterfeiting. If you’re a liquor brand, you can put QR codes on the bottle
The versatility of QR codes have made them an integral part of every industry. Brands and organizations across sectors are using QR codes to streamline operations and engage consumers better. However, some industries can absolutely not miss out on QR codes. Let’s look at some sectors that can benefit the most from QR codes, along with some real-world use cases. Education Schools, colleges, and
The restaurant sector has evolved significantly over the past few years. Trends like online ordering and takeaways are disrupting the way restaurants operate. Moreover, the pandemic paved the way for contactless ordering, completely changing the standard of restaurant dining. QR codes for restaurants have emerged as a useful tool to provide a better in-restaurant experience. Here are some reasons restaurants can’t afford to miss
Only time will tell whether the pandemic has diminished or will it resurge. But what’s certain is that the pandemic has revolutionized the hospitality sector. Guests now expect fast, engaging, and contactless experiences. QR codes enable hotels and hospitality businesses to meet these expectations and enhance the guests’ experience. Here’s a starter guide for hospitality businesses to improve guest experience using QR codes. Best
Everyone’s adopting contactless contact sharing, and rightly so. The networking landscape is now digital, and people want to share and save contact information in a flash. Amid this boom, NFC business cards have gained a lot of popularity. An NFC business card has an NFC chip that enables one-tap contact sharing. Users can tap the NFC business card to get your digital business card
The digital business card market is projected to reach $242.3 million by 2027, exhibiting a compound annual growth rate (CAGR) of 11.2%. Various factors are driving the rapid adoption of digital business cards, and many providers have entered the market. Moreover, the future trends indicate a significant growth in the usage of digital business cards in the upcoming years. Here’s an in-depth analysis of
The concepts of eco-friendliness and sustainability are not new. But over the past few years, there’s been an influx of sustainable brands. These brands have relied largely on their sustainable practices to position and market themselves, and it’s delivered results. In fact, research published in First Insight showed that over 60% of consumers across all generations, and nearly 90% of Gen X consumers, are
The journey of QR codes is interesting. After booming in the early to mid-2010s, they went into a hiatus for some years. Maybe the world wasn’t ready for technology as revolutionary as QR codes back then. Then came COVID-19, and QR codes took off. From payments to marketing to information sharing, QR codes became the go-to tool for business-consumer communication. Over the past two
You must’ve heard about direct-to-consumer (D2C) a lot over the past few years. It’s an emerging retail model in which brands sell directly to consumers instead of through retailers and distributors. Although D2C brands have been emerging since the advent of the internet, they have boomed over the past few years. Today, you’ll find D2C brands in every industry. It could be Cuts Clothing
Communicating well with your audience is the key to building trust, generating sales, and building loyalty. But the shrinking attention spans and accelerating digitization have hampered brands’ ability to engage their audience, especially if the audience is offline. Here’s where QR codes can help. Let’s delve into a quick guide to using QR codes to communicate effectively with your consumers. Importance of communication with
Data is the backbone of a business. It helps you better understand your consumers, including what they like and dislike and what drives them. Mix these emotions with demographic and physiographic data, and you have a complete picture of who your consumers are. Once you have this information, you can better communicate with your audience, run tailored and informed marketing campaigns, and see better
Digital business cards are an excellent tool for sharing your contact details and networking. But you may haven’t realized that you can also use digital business cards to enhance your product packaging. You can transform a digital business card into a product page containing in-depth information about the product. Besides, you can add other details like your website and social media. Here’s how to
Direct-to-Consumer (D2C) is a retail model in which a brand ships products directly to the customers instead of selling through distributors and retailers. As consumer behavior continues to become more convenience-oriented, D2C brands are experiencing rapid growth. Marketing and customer engagement are the keys to success for D2C brands. The success of your brand will depend on how impactful your marketing campaigns are and
If you’re not utilizing QR codes, you’re missing out. QR codes can take you from just another business to a brand that consumers recognize and admire. But how can you leverage QR codes? QR codes have many use cases, and every brand uses them differently. To see the desired results and return on investment (ROI) from your QR code campaigns, you need to understand
Running a business is tough. But with technology, you can make things easier and more efficient. Thanks to rapid technological advancements, there’s a tool to streamline and even automate every business operation. Want to streamline HR operations? You’ve got HRMS solutions. Similarly, if you’re struggling to manage customer support, go for a customer service solution. But with so many software solutions available, determining which
While instant messaging apps and social media are speeding up B2B communication, email continues to be the go-to communication medium. 66% of professionals consider email as the primary business communication channel. The use of email in marketing also continues to explode, with over 60% of B2B marketers considering email marketing “effective” for achieving business goals. An email signature is a pivotal part of any
75% of the US population reads at least one book a year. That’s a significant number, indicating the never-depleting popularity of books. Whether it’s a student reading to learn, a teen reading for pleasure, or a professional reading for self-improvement, books are a part of everyone’s lives. But the reading experience has undergone a paradigm shift over the past few years. The world is
Created a stunning email signature? The next step is to add it to your email account. Here’s a quick tutorial for adding an email signature in Gmail, Outlook, Apple Mail, and Yahoo! Mail accounts. Let’s get started. How to add an email signature in Gmail? Follow these steps to update your email signature in Gmail: Step 1 Log into your Gmail account and click
Whether you want to collect consumer feedback, conduct surveys, facilitate user registration, or generate leads, you’ll likely create an online form using a platform like Google Forms. A Google form is highly versatile, and you can use it for various marketing and customer engagement objectives. While sharing a Google form with an online audience is easy, sharing it with an offline audience and encouraging
The importance of digital business cards in networking is a no-brainer. With the entire globe going digital, you need a digital business card for effective networking. But if it’s your first time creating a virtual business card, you must be wondering what information to include for the best networking outcomes. We’ve made things easier for you. Here’s a complete guide to the information you
The primary purpose of a digital business card is to share your contact details and communicate your expertise to connect with potential consumers. But it’s possible if people stay on your digital business card, which will only happen if you create a memorable first impression. Here’s where the digital business card design comes into the picture. Designing your digital business card well can help
Everyone knows the applications of QR codes for marketing and customer engagement. Whether you want to share information across channels, drive user engagement, or enable offline-to-online customer onboarding, QR codes have your back. The most important aspect of using QR codes for your business is selecting the right QR code generator. Here are ten free QR code generators to help you get started. 1.
Titan Eye+ is the leading eyewear marketplace in India, with 700+ stores across 200+ cities. Objective As the largest eyewear name in India, Titan Eye+ aimed to increase eyesight awareness on the occasion of World Sight Day by conducting the maximum possible online eye tests. The team needed a robust and user-friendly QR code system that had a negligible learning curve for their employees
It’s time to upgrade your networking, and the best way to do it is by using virtual business cards. A virtual business card streamlines your networking process and helps you build meaningful connections. If it’s your first time hearing about virtual business cards, you’re at the right place. Here’s all you need to know about virtual business cards and how to create one for
The global product packaging market is projected to reach $500 billion by 2030, which indicates how seriously brands take product packaging. Smart product packaging is a small but growing segment of product packaging, expected to reach $38 billion by 2030. If you want to turn your product packaging into a branding and customer engagement powerhouse, smart packaging should be a part of your branding
If you don’t yet have a YouTube advertising strategy, you’re missing out on substantial marketing potential. YouTube ads reach over 75% of adults globally! It’s not surprising that YouTube advertising revenues crossed $7 billion in Q2 2022. However, with the popularity of YouTube ads comes a challenge. Fierce competition. Every brand that’s serious about its marketing advertises on YouTube. Hence, YouTube advertising is competitive,
