A global FMCG brand used QRCodeChimp’s technology to offer personalized experiences and increase customer engagement. Objective The brand wanted to utilize its product packaging to improve branding, find innovative ways to connect with consumers, and offer them an engaging and immersive experience. To achieve this, the brand needed to digitize its product packaging and transform it into a bridge between offline and online channels.
Of the many applications of QR codes, the most significant continues to be bringing users to your website. In fact, a survey by Tyton Media showed that about 50% of people had scanned a QR code in the past six months to access a brand’s website. If you want consumers to visit your website and engage with your brand, QR codes can be a
VROOZY, an entertainment technology company, used QRCodeChimp’s technology to streamline the sales process and increase leads and conversion rate. Objective VROOZY provides a 15-minute 360-degree VR movie to passengers on the Vande Bharat Express train as a part of the recently launched Passenger Engagement and Entertainment Service (PEES). The company had a team of 6-7 executives on the train to explain the value proposition
With QR codes, you can digitize physical experiences, like traditional advertisements, brick-and-mortar stores, restaurants, hotels, and more. According to QR Code Marketing, 70% of businesses report a positive return on investment (ROI) on their QR code printing efforts. However, if you’re printing QR codes for the first time, there are some steps and guidelines you must follow. Here is an ultimate guide to QR
QR codes have slowly and gradually made their way into the marketing strategy of various brands. They enable brands to share information and promote their products and services, making them a popular marketing and customer engagement tool. While QR codes are great for promoting your products/services, they’ll be effective only if they reach a large audience and get scans. To make that happen, you’ll
And Technological advances and evolving student needs are reshaping the education sector. To simplify things, technology plays a pivotal part in education. Students nowadays click pictures and take screenshots instead of jotting everything down in the notebook. They share PDF notes and e-books instead of physical books and notebooks. Thanks to technology, educational institutions can enhance a student’s learning experience by making it more
According to Gartner, improving lead quality and increasing customer acquisition among identified leads are the top objectives of marketers. Even in the case of B2B marketing, lead generation is the goal of 86% of B2B marketers, as per research by Content Marketing Institute. If you want to generate qualified leads and acquire more customers, you must incorporate QR codes into your marketing strategy. In
The use of QR codes in the BFSI sector is bolstering. The number of US banks planning to implement QR codes in their operations is set to increase from 12% in 2017 to 60% in 2022. Furthermore, QR code-based mobile payments are projected to grow at a CAGR of 33% by 2025. QR codes have the potential to revolutionize the BFSI industry by enabling
ECommerce is rapidly turning into mobile commerce. Mobile eCommerce sales in the US are projected to reach $710 billion by 2025, constituting almost half of all eCommerce sales. Shopping convenience and increasing mobile and internet adoption are the primary reasons driving this change. It’s always convenient for shoppers to open a mobile app and place an order. And with over 5 billion people having
Valued at a whopping $7.06 billion (in 2022), real estate is one of the largest sectors worldwide. And it’s also one of the most competitive. Over 3 million people in the US have an active real estate license. If you’re a realtor, how will you stand out? With QR codes, you can set yourself apart from the crowd by reaching more consumers and providing
The popularity and use cases of QR codes are increasing, and global brands from Starbucks to Walmart to Nestle are using them. But what if you’re a small business trying to grow your business? Are QR codes for you? The answer is a big YES. In fact, small businesses can benefit the most from QR codes, as they can reach consumers directly and increase
FMCG stands for fast-moving consumer goods. It’s also known as consumer packaged goods (CPG) or simply consumer goods. Projected to reach $15.36 trillion by 2025, FMCG is one of the largest industries worldwide. The soaring global economy and spending power (especially among the middle class) are driving the FMCG market. Moreover, new brands are continuously entering the market, making it highly competitive and, to
From Leyda in Chile to Laughing Jack Wines in Australia to Chateau des Charmes in Canada, winemakers worldwide are putting QR codes on their bottles. And not long ago, various state governments in India decided to put QR code labels on liquor bottles to enable tracking, eliminate fraud, and fight counterfeiting. If you’re a liquor brand, you can put QR codes on the bottle
The versatility of QR codes have made them an integral part of every industry. Brands and organizations across sectors are using QR codes to streamline operations and engage consumers better. However, some industries can absolutely not miss out on QR codes. Let’s look at some sectors that can benefit the most from QR codes, along with some real-world use cases. Education Schools, colleges, and
The restaurant sector has evolved significantly over the past few years. Trends like online ordering and takeaways are disrupting the way restaurants operate. Moreover, the pandemic paved the way for contactless ordering, completely changing the standard of restaurant dining. QR codes for restaurants have emerged as a useful tool to provide a better in-restaurant experience. Here are some reasons restaurants can’t afford to miss
Only time will tell whether the pandemic has diminished or will it resurge. But what’s certain is that the pandemic has revolutionized the hospitality sector. Guests now expect fast, engaging, and contactless experiences. QR codes enable hotels and hospitality businesses to meet these expectations and enhance the guests’ experience. Here’s a starter guide for hospitality businesses to improve guest experience using QR codes. Best
Everyone’s adopting contactless contact sharing, and rightly so. The networking landscape is now digital, and people want to share and save contact information in a flash. Amid this boom, NFC business cards have gained a lot of popularity both among iPhone and Android users. NFC reading capabilities are now a standard feature across all the latest iPhone models, while the majority of leading Android
The digital business card market is projected to reach $242.3 million by 2027, exhibiting a compound annual growth rate (CAGR) of 11.2%. Various factors are driving the rapid adoption of digital business cards, and many providers have entered the market. Moreover, the future trends indicate a significant growth in the usage of digital business cards in the upcoming years. Here’s an in-depth analysis of
The concepts of eco-friendliness and sustainability are not new. But over the past few years, there’s been an influx of sustainable brands. These brands have relied largely on their sustainable practices to position and market themselves, and it’s delivered results. In fact, research published in First Insight showed that over 60% of consumers across all generations, and nearly 90% of Gen X consumers, are
The journey of QR codes is interesting. After booming in the early to mid-2010s, they went into a hiatus for some years. Maybe the world wasn’t ready for technology as revolutionary as QR codes back then. Then came COVID-19, and QR codes took off. From payments to marketing to information sharing, QR codes became the go-to tool for business-consumer communication. Over the past two
You must’ve heard about direct-to-consumer (D2C) a lot over the past few years. It’s an emerging retail model in which brands sell directly to consumers instead of through retailers and distributors. Although D2C brands have been emerging since the advent of the internet, they have boomed over the past few years. Today, you’ll find D2C brands in every industry. It could be Cuts Clothing
Communicating well with your audience is the key to building trust, generating sales, and building loyalty. But the shrinking attention spans and accelerating digitization have hampered brands’ ability to engage their audience, especially if the audience is offline. Here’s where QR codes can help. Let’s delve into a quick guide to using QR codes to communicate effectively with your consumers. Importance of communication with
Data is the backbone of a business. It helps you better understand your consumers, including what they like and dislike and what drives them. Mix these emotions with demographic and physiographic data, and you have a complete picture of who your consumers are. Once you have this information, you can better communicate with your audience, run tailored and informed marketing campaigns, and see better
Digital business cards are an excellent tool for sharing your contact details and networking. But you may haven’t realized that you can also use digital business cards to enhance your product packaging. You can transform a digital business card into a product page containing in-depth information about the product. Besides, you can add other details like your website and social media. Here’s how to
Direct-to-Consumer (D2C) is a retail model in which a brand ships products directly to the customers instead of selling through distributors and retailers. As consumer behavior continues to become more convenience-oriented, D2C brands are experiencing rapid growth. Marketing and customer engagement are the keys to success for D2C brands. The success of your brand will depend on how impactful your marketing campaigns are and
If you’re not utilizing QR codes, you’re missing out. QR codes can take you from just another business to a brand that consumers recognize and admire. But how can you leverage QR codes? QR codes have many use cases, and every brand uses them differently. To see the desired results and return on investment (ROI) from your QR code campaigns, you need to understand
Running a business is tough. But with technology, you can make things easier and more efficient. Thanks to rapid technological advancements, there’s a tool to streamline and even automate every business operation. Want to streamline HR operations? You’ve got HRMS solutions. Similarly, if you’re struggling to manage customer support, go for a customer service solution. But with so many software solutions available, determining which
While instant messaging apps and social media are speeding up B2B communication, email continues to be the go-to communication medium. 66% of professionals consider email as the primary business communication channel. The use of email in marketing also continues to explode, with over 60% of B2B marketers considering email marketing “effective” for achieving business goals. An email signature is a pivotal part of any
75% of the US population reads at least one book a year. That’s a significant number, indicating the never-depleting popularity of books. Whether it’s a student reading to learn, a teen reading for pleasure, or a professional reading for self-improvement, books are a part of everyone’s lives. But the reading experience has undergone a paradigm shift over the past few years. The world is
Created a stunning email signature? The next step is to add it to your email account. Here’s a quick tutorial for adding an email signature in Gmail, Outlook, Apple Mail, and Yahoo! Mail accounts. Let’s get started. How to add an email signature in Gmail? Follow these steps to update your email signature in Gmail: Step 1 Log into your Gmail account and click
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