How to Create an NFC Business Card? — A DIY Guide
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How to Create an NFC Digital Business Card (for iPhone and Android)? – A DIY Guide

Everyone’s adopting contactless contact sharing, and rightly so. The networking landscape is now digital, and people want to share and save contact information in a flash. Amid this boom, NFC business cards have gained a lot of popularity both among iPhone and Android users.  NFC reading capabilities are now a standard feature across all the latest iPhone models, while the majority of leading Android

The Digital Business Card Market is Exploding
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The Digital Business Card Market is Exploding

The digital business card market is projected to reach $242.3 million by 2027, exhibiting a compound annual growth rate (CAGR) of 11.2%. Various factors are driving the rapid adoption of digital business cards, and many providers have entered the market. Moreover, the future trends indicate a significant growth in the usage of digital business cards in the upcoming years.  Here’s an in-depth analysis of

Eco-Friendly Marketing Strategies to Implement Right Now
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Eco-Friendly Marketing Strategies to Implement Right Now

The concepts of eco-friendliness and sustainability are not new. But over the past few years, there’s been an influx of sustainable brands.  These brands have relied largely on their sustainable practices to position and market themselves, and it’s delivered results. In fact, research published in First Insight showed that over 60% of consumers across all generations, and nearly 90% of Gen X consumers, are

QR Codes Will be in Trend in 2023 and Beyond
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QR Codes Will be in Trend in 2024 and Beyond

The journey of QR codes is interesting. After booming in the early to mid-2010s, they went into a hiatus for some years. Maybe the world wasn’t ready for technology as revolutionary as QR codes back then.  Then came COVID-19, and QR codes took off. From payments to marketing to information sharing, QR codes became the go-to tool for business-consumer communication.  Over the past two

D2C vs. traditional retail
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Future of Commerce: Is It Retail or Direct-to-Consumer?

 You must’ve heard about direct-to-consumer (D2C) a lot over the past few years. It’s an emerging retail model in which brands sell directly to consumers instead of through retailers and distributors. Although D2C brands have been emerging since the advent of the internet, they have boomed over the past few years.  Today, you’ll find D2C brands in every industry. It could be Cuts Clothing

How to Use QR Codes to Communicate Effectively with Your Consumers?
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How to Use QR Codes to Communicate Effectively with Your Consumers?

Communicating well with your audience is the key to building trust, generating sales, and building loyalty. But the shrinking attention spans and accelerating digitization have hampered brands’ ability to engage their audience, especially if the audience is offline.  Here’s where QR codes can help.  Let’s delve into a quick guide to using QR codes to communicate effectively with your consumers.  Importance of communication with

How to Collect First-Party Data with QR Codes?
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How to Collect First-Party Data with QR Codes?

Data is the backbone of a business. It helps you better understand your consumers, including what they like and dislike and what drives them. Mix these emotions with demographic and physiographic data, and you have a complete picture of who your consumers are.  Once you have this information, you can better communicate with your audience, run tailored and informed marketing campaigns, and see better

How to Use Digital Business Cards for Smart Product Packaging?
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How to Use Digital Business Cards for Smart Product Packaging?

Digital business cards are an excellent tool for sharing your contact details and networking. But you may haven’t realized that you can also use digital business cards to enhance your product packaging.  You can transform a digital business card into a product page containing in-depth information about the product. Besides, you can add other details like your website and social media.  Here’s how to

d2c_blog_image
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D2C Is the Future, QR Codes Are the Path

Direct-to-Consumer (D2C) is a retail model in which a brand ships products directly to the customers instead of selling through distributors and retailers. As consumer behavior continues to become more convenience-oriented, D2C brands are experiencing rapid growth.  Marketing and customer engagement are the keys to success for D2C brands. The success of your brand will depend on how impactful your marketing campaigns are and

A Guide to Building a QR Code Strategy for Your Business
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A Guide to Building a QR Code Strategy for Your Business

If you’re not utilizing QR codes, you’re missing out. QR codes can take you from just another business to a brand that consumers recognize and admire.  But how can you leverage QR codes? QR codes have many use cases, and every brand uses them differently. To see the desired results and return on investment (ROI) from your QR code campaigns, you need to understand

11_must_have_software
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12 Must-Have Software Solutions for Rapid Business Growth

Running a business is tough. But with technology, you can make things easier and more efficient.  Thanks to rapid technological advancements, there’s a tool to streamline and even automate every business operation.  Want to streamline HR operations? You’ve got HRMS solutions. Similarly, if you’re struggling to manage customer support, go for a customer service solution.  But with so many software solutions available, determining which

QR Code in Email Signature to Boost Branding and Corporate Identity
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QR Code in Email Signature to Boost Branding and Corporate Identity

While instant messaging apps and social media are speeding up B2B communication, email continues to be the go-to communication medium.  66% of professionals consider email as the primary business communication channel. The use of email in marketing also continues to explode, with over 60% of B2B marketers considering email marketing “effective” for achieving business goals.  An email signature is a pivotal part of any

Use QR Codes for Books to Improve Reader Experience
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Use QR Codes for Books to Improve Reader Experience

75% of the US population reads at least one book a year. That’s a significant number, indicating the never-depleting popularity of books. Whether it’s a student reading to learn, a teen reading for pleasure, or a professional reading for self-improvement, books are a part of everyone’s lives. But the reading experience has undergone a paradigm shift over the past few years. The world is

How to Make a QR Code for a Google Form?
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How to Make a QR Code for Google Forms?

Whether you want to collect consumer feedback, conduct surveys, facilitate user registration, or generate leads, you’ll likely create an online form using a platform like Google Forms. A Google form is highly versatile, and you can use it for various marketing and customer engagement objectives.  While sharing a Google form with an online audience is easy, sharing it with an offline audience and encouraging

What Information Should You Put on Your Digital Business Card?
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What Information Should You Put on Your Digital Business Card?

The importance of digital business cards in networking is a no-brainer. With the entire globe going digital, you need a digital business card for effective networking. But if it’s your first time creating a virtual business card, you must be wondering what information to include for the best networking outcomes. We’ve made things easier for you. Here’s a complete guide to the information you

Digital Business Card Design Ideas for Different Industries
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Digital Business Card Design Ideas for Different Industries

The primary purpose of a digital business card is to share your contact details and communicate your expertise to connect with potential consumers. But it’s possible if people stay on your digital business card, which will only happen if you create a memorable first impression.  Here’s where the digital business card design comes into the picture. Designing your digital business card well can help

Top 10 Free QR Code Generators to Help You Market in 2022
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Top 10 Free QR Code Generators to Help You Market in 2024

Everyone knows the applications of QR codes for marketing and customer engagement. Whether you want to share information across channels, drive user engagement, or enable offline-to-online customer onboarding, QR codes have your back. The most important aspect of using QR codes for your business is selecting the right QR code generator. And here’s where things get tricky. With dozens of QR code generators out

How Titan Eye+ used QRCodeChimp to increase eyesight awareness on World Sight Day?
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Case Study: How Titan Eye+ used QRCodeChimp to increase eyesight awareness on World Sight Day?

Titan Eye+ is the leading eyewear marketplace in India, with 700+ stores across 200+ cities. Objective As the largest eyewear name in India, Titan Eye+ aimed to increase eyesight awareness on the occasion of World Sight Day by conducting the maximum possible online eye tests. The team needed a robust and user-friendly QR code system that had a negligible learning curve for their employees

What Is a Virtual Business Card and How to Create One?
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What is a Virtual Business Card and How to Create One?

It’s time to upgrade your networking, and the best way to do it is by using virtual business cards. A virtual business card streamlines your networking process and helps you build meaningful connections.  If it’s your first time hearing about virtual business cards, you’re at the right place. Here’s all you need to know about virtual business cards and how to create one for

QR Codes for Smart Packaging
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How to Use QR Codes for Smart Packaging?

The global product packaging market is projected to reach $500 billion by 2030, which indicates how seriously brands take product packaging. Smart product packaging is a small but growing segment of product packaging, expected to reach $38 billion by 2030.  If you want to turn your product packaging into a branding and customer engagement powerhouse, smart packaging should be a part of your branding

QR Codes for YouTube Ads: Make Your YouTube Ads More Engaging
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QR Codes for YouTube Ads: Make Your YouTube Ads More Engaging

If you don’t yet have a YouTube advertising strategy, you’re missing out on substantial marketing potential. YouTube ads reach over 75% of adults globally! It’s not surprising that YouTube advertising revenues crossed $7 billion in Q2 2022.  However, with the popularity of YouTube ads comes a challenge.  Fierce competition.  Every brand that’s serious about its marketing advertises on YouTube. Hence, YouTube advertising is competitive,

How to Select the Right Digital Business Card Generator?
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How to Select the Right Digital Business Card Generator?

Since you’re here, you probably already know what a digital business card is and how it works. The challenging part is to select the best digital business card generator.  We’re making things easier for you.  Here’s an ultimate guide to selecting the best digital business card generator, along with the top three solutions in the market.  Table of Contents Why create digital business cards

How to Use QR Codes in Retail Marketing?
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How to Use QR Codes in Retail Marketing?

The 22-billion-dollar retail market has constantly been evolving to meet consumers’ expectations. The coronavirus pandemic was one of the biggest events for the retail industry, resulting in a permanent paradigm shift in consumer behaviors.  QR codes have played a significant role in reshaping the retail sector over the past few years. They’ve enabled retail brands to connect with their consumers instantly and make marketing

Must-Have Aspects of a Digital Business Card Profile
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Must-Have Aspects of a Digital Business Card Profile

Digital business cards have revolutionized networking. You can leverage a digital business card to instantly share your contact details and grow your network in a hassle-free and effective way.  But to unleash the true potential of digital business cards, you must create your digital business card profile to perfection. The success of your virtual business card will depend on the information you provide. If

HR Teams Must Offer Digital Business Cards
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HR Teams Must Offer Digital Business Cards

Answer this. What’s your biggest responsibility as HR?  While every HR manager has a never-ending bucket list, ensuring employees perform at their peak is likely your top priority.  And if you have customer-facing employees, you must ensure they can effectively connect with potential clients and bring in big sales. These include sales reps, marketing agents, realtors, insurance agents, and more. Most employees still use traditional

Why Are Digital Business Cards the Future of Business Cards?
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Why Are Digital Business Cards the Future of Business Cards?

Networking is crucial for career and business success regardless of industry and profession. Whether you want to get a high-paying job or increase business revenue, you must build meaningful connections.  Over the years, networking has shifted significantly from physical to digital. People are increasingly using digital networking channels, making digital business cards the cornerstone of modern-day marketing.  While physical business cards are still relevant,

QR Code Label: Using a QR Code on Product Packaging
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QR Code Label: Using a QR Code on Product Packaging

Of the many business applications of QR codes, smart product packaging is undoubtedly the most significant. The global smart product packaging market is projected to reach $38 billion by 2030.  Good packaging protects your product. Great packaging protects your brand. Prominent brands like L’Oreal, Nestle, and Pepsi have used QR codes on product packaging to bridge the offline-online gap and increase customer engagement. If